Instagram is social media platform where people are inspired and discover things that they are interested in, which includes brand and business. Instagram is a huge social media as it has 2 MILLION worldwide advertisers who use Instagram for driving business results.
Having 25 million + business profiles worldwide, Instagram has a gained its position in the online business industry. Every business owner starts its marketing where there is too much traffic so that he could represent his brand to a large audience.
Here are some ways to use Instagram for marketing. You should take a glance at these ways before starting a business on Instagram.
- USE OF INSTAGRAM MARKETING TOOLS
The word ‘”consistency” revolves around marketing, so make sure you are consistent with your marketing campaign. Scheduling is the most important that should be done first of all. Because if you are not posting your relevant content on your profile, it would decline the image of your profile on Instagram.
Use later.com which an amazing marketing tool where you can schedule your upcoming post. You will never miss out a single day.this tool is best for marketers and social media manager.
- STRENGTHEN YOUR BRAND BY USING STORY
Apart from posting, an Instagram story is another tool by which you can keep up to your followers without interrupting the content that you posted collectively.
If you want to share something different about your brand, that’s when an Instagram story comes in handy. It helps you to represent your brand in a unique way. Moreover, your followers won’t have to scroll up looking for your post, your story will be on the top of their profile.
- RECOGNIZE YOUR AUDIENCE
Do you have any idea how to know your audience better?
Knowing your audience is the best task that a marketer should do. Knowing your audience, their thoughts and their ideas will make a good communication bridge between you and your audience.
The best way to know your audience is to ask them to comment or send direct messages on a specific topic or brand that you promote. In this way, you will know what they are interested in and will a part of your content or story.
- UTILIZE AND BOOST YOUR HASHTAGS
Instagram is popular because of hashtags. It’s a trend and rule to put hashtags in your post. Hashtags give you an opportunity to discover new posts and new accounts to follow. Hashtags can also be used for humor and fun.
Do not overload your post with too many hashtags. You don’t wanna do that! Use those specific hashtags that are suitable for your post. It will drive traffic and the exposure of your post will be visible to those audiences who don’t follow you.
- ADD A INTERESTING BIO THAT HOOKS FOLLOWERS
The first thing that the audience sees before following is your bio. Include a bio that’s informative, eye-catching and interesting. Keep it simple.
Add about your business and what you actually do. Also add a link of your website. That’s the necessary part. Make a image in the instagram community by crafting a bio where you can be reached by your audience.
- INCLUDE A CATCHY CAPTION
Be creative with your captions. This will allow you to attract your followers towards your post which leads to involvement. Also, try to engage your followers by asking about your new brand launched.
Add a caption to every post, whether it is an image or a video, it looks interesting, creative and attractive to followers. An alone image is great, but with one caption is better. Use captions for user’s attention or to inspire them with your post. Just try to covey your message within those three lines.
- FOLLOW YOUR INFLUENCERS
Following your users back will make a good impression. Another is to follow that audience who are just like you, marketers.
This will develop a connection between you two and the following rate of your page will gradually increase. Ask them to promote your page and in return do this for them as well. Promoting your page through other users is a better option.
- GO LIVE
You definitely want to tell your audience about your brand by going live. This will give an opportunity to your users to ask questions about your product when you are live or solve their inquiries while you go live.
Sometimes tell your audience about the new product that you’ll launch in a few days. This will add more curiosity towards your followers. Show them some love and appreciate them how you read their comments on your post. Your followers will grow more involvement towards you and they will engage.
These are the ways which will help you start your marketing on Instagram. I hope these will be supportive and accommodating towards you all.